Who Are We?

Hi there! I’m Katrina Buerger, Founder and Owner of Serif Marketing. I started Serif to offer brands something more thoughtful than traditional marketing support. We’re a strategic partner who works closely with your team to shape, refine, and execute your brand vision. With a background spanning graphic design, brand strategy, digital marketing, and campaign planning, Serif brings a holistic and highly personalized approach to every project.

Serif is built for collaboration—plugging in where you need momentum, insight, or clarity. Whether you’re launching something new or reimagining what already exists, Serif helps connect the dots between creative execution and business goals. You won’t find a one-size-fits-all process here. Instead, you’ll work directly with someone who understands your brand deeply, moves with intention, and takes pride in delivering work that’s as strategic as it is beautifully crafted.

Why Serif?

If you’re familiar with typography, you know that a serif font features small extensions—often called “feet”—at the ends of each letter. Inspired by that idea, Serif Marketing was built to be an extension of your team. We collaborate closely with our clients, aligning with your vision, sharing your passion, and working together to achieve your marketing goals.

Our Values

I - Integrity
M - Mindfulness
P - Passion
A - Accountability
C - Curiosity
T - Transparency